Mandan News

Duhamel gets involved in 2014 campaign to attract tourists

North Dakota Tourism has kicked off a new advertising campaign as part of its ongoing efforts to market the state as a tourist destination.

This year’s television ads feature the voice of Minot native and Hollywood actor Josh Duhamel, probably best known for his role in the “Transformer” movie series.

Sarah Otte Coleman, North Dakota Department of Commerce Tourism Division director, said that Duhamel was not chosen just because he is a celebrity, but also because his voice fit perfectly with the
look and feel of the advertising campaign.

“The best state in America — my home state of North Dakota — has some awesome new TV ads, promoting all the beautiful scenery and fun things to do and see there. I’m proud of my home state and was truly honored when they asked me to be the voice of their newest Legendary advertising campaign,”
Duhamel said in a statement.

“Just over 10 years ago, we started aggressively marketing North Dakota as a great place to live, work, and play, and those efforts have paid off in big ways for our state,” Gov. Jack Dalrymple said.

Research shows that the 2012 advertising campaign produced more than 1.4 million trips to North Dakota, $231.6 million in visitor spending and $17.8 million in tax revenue.

The most recent visitor study indicated that outdoor adventure is the driving force behind the majority of visits to North Dakota. Many of the ads in this year’s campaign, therefore, are dedicated to showing the state’s outdoor beauty, with one ad focusing on the Theodore Roosevelt National Park.

This year’s campaign kicked off last week with the outdoor-themed TV ad, along with the distribution
of the 2014 Travel Guide and the 2014 Hunting & Fishing Guide. Both publications can be viewed online at and copies of the publications can be obtained by calling 800-435-5663 or
701-328-2525 or visiting the North Dakota Tourism office at 1600 E Century Ave., Suite 2, Bismarck.