A cookie ticket for buckling up
North Dakota motor vehicle occupants who get caught wearing a seat belt might just get a ticket anyway – a ticket for a free cookie from Subway. The sandwich chain has supplied 40,000 cookie coupon “tickets” to be handed out by North Dakota law enforcement. The first coupons will hit the streets during the annual Click It Or Ticket seat belt enforcement crackdown, May 19 through June 1.
Overtime funding for extra enforcement is provided by the North Dakota Department of Transportation.
“We are happy to be able to support the safety efforts of the state’s law enforcement officers and NDDOT,” Troy Bartsch, who owns Subways in Minot and Bismarck, said. “North Dakota Subway Restaurant franchise owners feel that seat belts are an important issue – a life-saving issue – for our customers and everyone in the state.”
Subway will also provide free value meals as part of an incentive promotion to reach teenage drivers in North Dakota through social media.
“We appreciate the Subway business owners stepping up to support a positive message about seat belts and safe driving,” Sgt. Tom Iverson of the North Dakota Highway Patrol said. “Troopers and officers from other agencies like to be able to show the good side in connecting with the public we serve. The coupons let us reward those who are doing the right thing.”
NDDOT expects that distribution of the seat belt cookie coupons will continue through the summer. The next high intensity seat belt enforcement period is in July. More information is available at www.codefortheroad.com