Mandan News

Mandan business named one of 100 finalists

One of Bison Booties' items, which are made by Erica Hager, of rural Mandan. Hager's business was recently named one of 100 finalists for Martha Stewart's Audience Choice Award. Photo courtesy of


Bison Booties was recently chosen as the only North Dakota business that has been named one of 100 finalists for the Audience Choice Award in Martha Stewart Living’s inaugural “American Made.”

“American Made” is a multimedia celebration of American artists, artisans and entrepreneurs. The program will celebrate 10 rising stars, plus an 11th Audience Choice winner-from a range of lifestyle arenas including food, fashion, design, community, gardening, crafts and technology. The winners will be honored guests at a celebratory event on Oct. 16 and part of a unique pop-up experience at Grand Central Terminal.

Bison Booties is a home business started by Erica Hager, of rural Mandan. For years she worked as a graphic designer until her daughter was born in 2010. From her home studio, Hager hand crafts booties for babies. Due to the growing demand of her products, Hager no longer makes the booties one at a time, but in batches of 100-plus pairs.

The search for the Audience Choice winner began in August with an online nomination process on in which more than 2,000 entries were submitted nationwide. Finalists were then selected by the editors of Martha Stewart Living and now through Monday, Sept. 24, is put up for public vote at The Audience Choice winner-the finalist who receives the most votes-will be announced online Oct. 8. The winning entrepreneur will receive $10,000 to further his or her business, in addition to being featured in the December issue of Martha Stewart Living

The winner will also win a trip to New York City to be part of the inaugural “American Made” event, an artisanal fair at Grand Central Terminal on Oct. 17 and 18. Consumers will be invited to take part in how-to workshops hosted by Martha Stewart, as well as other culinary, crafting, design and gardening experts from MSLO and around the country.